Photography, an image speaks many things, sometimes it’s a memoir, it can build relations, and after all if you own an e-commerce business, photography is an enzyme increasing sales. It’s a fact that visuals have a direct impact on sales, if used adequately. In various e-commerce sites, photography will often decide whether a customer is persuaded to purchase any product. Ecommerce Product Photography is a means to increase sales of your product, presenting to consumers a satisfying detail of your product. It’s a good saying ‘what is seen is sold’, so being an ecommerce entrepreneur, you must ensure to include every single aspect of ecommerce photography. Here are some tips to make your ecommerce photography a convincing one.
1. BACKGROUND
It’s always better to choose an effective background before you start shooting a product. A white background is preferred, as it ensures complete focus on the product. Dark colors are absorbed by the product and is not apt to use. A white color background is apt for a clear and attractive ecommerce photography outcome.
2. TOOLS
It is recommended to invest in the right tools. Tools include a good camera, quality lights, and an elements like a tripod. Besides using a good camera, the second most essential tool is light. For a quality ecommerce photography, lighting can help you win or lose the game. Nature offers natural lighting - the sun - but, a sun is an arbitrary object. It’s beneficial to use each and every light source, right from sunlight to a camera flash. Also, a tripod leaves a unique impact by stabilizing the camera. Assuring proper tools is one of the basic means to capture an addictive ecommerce photography.
3. CONTEXT
A context is as essential for an attractive ecommerce photography as air is for living. Context ensures what your product has, for example if you are selling a refrigerator it must be shown stocked up, for giving consumers an overall idea of its shape and size. Context offers a product description allowing users to understand the use of the product. A context matters, it lays a platform to increase product sales.
4. DETAILS
You must scrutinize multiple angles of a product, allowing buyers to see every detail of your product. Details also include providing specifications of the products - you must provide a secondary subtitle for specifications, besides posting a primary image. An image with some detailing holds a higher advantage to boost product sales via ecommerce photography.
5. BE NATURAL
It is essential to be natural with your ecommerce photography, taking your picture next to another related item is a good idea as it allows people to form an impression of the product about real life. For instance if you are doing ecommerce photography of a clothing website, try to take the picture of a model wearing the dress you plan to sell online. It will leave a natural impression on buyers. Implementing ideas, as mentioned above, will surely leave a good impact on buyers.
6. EDITING IS ESSENTIAL
In ecommerce photography, clicking is the primary step, however, just clicking and posting an image will not make a big difference, unless a photograph is edited. Editing gives the final touch leaving your photograph looking unique and appealing. While preparing images for your sites, it’s beneficial to make sure they are of the same size. Size gives a clear picture, and a concise alignment of the product in a buyers mind.
7. LAYING A PERFECT AMBIENCE WITH COLOR
Colors send a powerful message, and a colorful website denotes a hidden emotion. Blue denotes calmness, green nature, and a red website shouts out anger, lust or love. Many websites have a habit of creating a particular mood with monochromatic images. A monochromatic image (of a single color) might help figure out the basic idea of the product, and provide the primary motive behind your ecommerce photography.
To conclude, ecommerce photography is turning out to be a technique in promoting sales. Images speak, it can persuade a buyer to go for a product. It is becoming a trend in ecommerce business to include more and more quality photographs in their websites. Research has proven the increasing role of ecommerce photography in promoting sales - more than 40% increment in sales has been observed if an ecommerce firm uses attractive and detailed ecommerce photography on their websites.
5 Secrets Revealed to Boost Online Sales With Professional Product Shoot! Take a Look http://t.co/JcBejkpOn1 pic.twitter.com/qBxlJjnuer
— Skug Photography (@skugphotography) August 3, 2015
